23

Social Media Check

Social Media Background Check involves the process of utilizing social media for performing Background Verification. This kind of check contains investigation of social media posts, data provided on the candidate’s profile and indulgence on social media platforms to interpret a candidate’s identity and repute. The verification of the social media account enables the Companies to gain trust and confirms authenticity of the user.

4SL

Social Media Check

Today, in the world of technological advancements, social media has risen as a dominant and influential platform. More than 2 billion users are active participants on social media networks worldwide. Whereas in India, more than 250 million of population had begun using social media according to a data presented by Statista in 2019. On microblogging sites such as Twitter, the figure of active users per month rose up to an enormous 23 million. The impact and expanse of social media is evident and obvious, with 11% of the world’s Facebook users belonging only from India. Social Media investigation online revealed, nearly 80% of the millennials devote their time either browsing or networking on social media. Without any dispute we have to agree, social media has become a reliable source for fetching information due to its trouble-free accessibility, availability and undeniable visual appeal. Thus, Social Media Verification has become the need of the hour especially, for the digital marketing brands and for personalities/celebrities who require this medium for personal branding.

4SL

What are the main features of Social Media Background Check?

Social Media Background Check involves the process of utilizing social media for performing Background Verification. This kind of check contains investigation of social media posts, data provided on the candidate’s profile and indulgence on social media platforms to interpret a candidate’s identity and repute. The verification of the social media account enables the Companies to gain trust and confirms authenticity of the user.


Reference Background Checks through Social Media:

Most of the employers are now aiming at social media while performing background checks of the potential candidates. A survey by CareerBuilder reveals, 77% of Organizations that participated in the survey verified the candidates over social media, before hiring them. Companies expect applicants to hold a positive presence on online platforms and this certainly, leaves an impact on the employers. Surprisingly, a study disclosed that, 60% of the recruiters were unwilling to allow candidates for interviews if they were not present on online platforms. Hiring managers search for posts on social media professional sites such as LinkedIn, for recommendations and references. They also assess the comments and interactions of the prospective candidates and the number of followers they have online. Social Media Investigation online is thus, conducted on the prospective applicants by the Companies for safer and smarter hires.

4SL

What are the advantages of conducting a Social Media Background Check?

Social Media Background Verification offers additional authenticity, belief and safety. It is a piece of cake for cheaters to falsify personal data or identity and create fake profiles. A very recent survey presented that false news were retweeted quicker and more frequently than authentic news. Of late, Facebook disclosed that there were 270 million bogus accounts on the platform. Nearly 10% of the accounts were duplicate.
A validated social media account improves the credibility of the respective candidate. Particularly, for brands, famous personalities and individuals who have immense popularity and huge number of admirers who follow them constantly. Through Social Media Check, frauds, misrepresentation and false claims can be detected and the reliability of information provided can be ensured.


4SL

How worthy is it to conduct a Social Media Background Check?

Through the usage of social media, employers are now intensely examining candidates by performing an extensive Background Verification. A social media scrutiny is offering crucial points on the candidate’s character, reputation, conduct, his/her political inclinations and extreme opinions if any. Social Media Check can prove to be an essential feature of a comprehensive Background Verification process to validate or confirm the discoveries in other checks. Though social media information cannot be trusted upon distinctly, as it is quite susceptible to fraudulence, it can be combined with Background Checks to verify the entire element of a candidate prior to hiring.